Oz the Oz Lotto ball is the ‘ultimate Aussie mate’ in new brand platform from VMLY&R

A sentient Oz Lotto ball directs the raising of a giant dagwood dog from a vat of tomato sauce, blows up an inflatable island, and is charge of cooking a barbecue in a new series of ads from VMLY&R.

The TVCs mark the launch of a new brand platform – Big Aussie Fun – for Oz Lotto, which aims to position the company’s offering as a game that Australians love and play, regardless of the jackpot amount.

Oz, the Oz Lotto ball character, will feature in executions across TV, radio, point of sale, out-of-home, and digital.