‘A revolution in BVOD trading’: OzTAM announces VOZ streaming

OzTAM has announced the launch of VOZ Streaming, an enhanced multi-broadcaster programmatic BVOD trading solution “tailored to meet the evolving needs of advertisers and media agencies”.

VOZ Streaming will launch on November 25, after extensive industry collaboration, and provides full access to Australia’s free-to-air commercial BVOD inventory, allowing advertisers to programmatically trade across 7plus, 9Now, 10 play and SBS On Demand.

VOZ Streaming will enable targeted trading using a common OzTAM demographic dataset, with a privacy-first approach, and will also support the post-analysis of programmatically traded inventory using the VOZ Total TV database to reveal incremental reach BVOD delivers to broadcast television campaigns.