Pantene brings back Rachel Hunter and tagline launched in 1992

Tim Burrowes

May 14, 2010 12:29

Procter & Gamble is bringing back former supermodel Rachel Hunter to front its new TV ad for shampoo brand Pantene, reprising its old tagline “It won’t happen over night, but it will happen”.

Created for the Australian and New Zealand markets, P&G claims it is the biggest launch for the brand in 10 years, with Hunter and her daughter Renee Stewart introducing the newly-formulated Pantene products which have also undergone a packaging redesign.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.