Paper Moose repositions to be ‘Wildly Effective’
Indie creative agency Paper Moose has launched a new brand positioning, embracing “wild ideas that win hearts”.
The agency has doubled down on its focus of creative tools and methods, combining creativity with marketing science to effectively serve clients.
Called ‘Wildly Effective’, the brand platform is a culmination of Paper Moose’s 14-year evolution, also showing its commitment to sustainability and ethics.
It is described in a media release as combining energetic, hands-on creative culture with other growing offerings in strategy, behavioural science, media buying, and most recently Moose Review, the agency’s new creative effectiveness testing tool.
The proprietary AI tool runs synthetic focus groups results against best practice marketing science methodologies to test creative concepts. It is the first flagship product to be launched under Paper Moose’s Innovation Lab.
Jeremy Willmott, creative director at Paper Moose, told Mumbrella the tool goes hand in hand with the new brand platform.
“It ties together really nicely. We’re not just coming up with crazy, wacky, out there stories, there’s actually a really sound business strategy and reason for doing that,” he said.
“The top end of the Moose Review’s rating scale is ‘wildly effective’, and so we are looking to create wildly effective ideas for our clients, work harder for them in market.”
Nick Hunter, co-founder and CEO of the agency, said that “wild ideas win hearts”, and the most dangerous thing a brand could do right now is have a “dull, expected idea”.
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