Paper Moose repositions to be ‘Wildly Effective’

May 28, 2025 9:26

Indie creative agency Paper Moose has launched a new brand positioning, embracing “wild ideas that win hearts”.

The agency has doubled down on its focus of creative tools and methods, combining creativity with marketing science to effectively serve clients.

Called ‘Wildly Effective’, the brand platform is a culmination of Paper Moose’s 14-year evolution, also showing its commitment to sustainability and ethics.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.