Paul McMillan, Ant Keogh and Michael Derepas’ indie agency finally launches

May 28, 2025 9:10

Former C-suite trio at The Monkeys Melbourne, Paul McMillan, Ant Keogh, and Michael Derepas, have officially launched their highly-anticipated independent creative agency.

The chief executive, chief creative, and chief strategist, respectively, left The Monkeys in October last year, after seven years at the helm. Prior to that, they had long-term stints at Clemenger BBDO Melbourne and George Patterson Y&R (now VML).

The new agency, named Kerfuffle, will be “unashamedly about creativity”, according to Keogh.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.