Paralympic ad wrap: Optus, Woolies, Swisse and Visa tell athlete stories

As the Paralympics gets underway in Rio de Janeiro Australian brands have been unveiling their marketing efforts around the Games, with many revealing the back stories of Australian athletes.

Many official sponsors of the Australian Paralympics Committee have created hero TV ads and followed them up with content pieces on their social media channels exploring the athlete’s lives and what makes them tick. Here’s a wrap up.

Optus

Telco Optus’s efforts star one of its own employees, cyclist Matt Formston, as part of its ‘Relentless Series’ campaign created by Emotive.