Paramount Australia announces new commercial partnerships director role

BY Matthew Leong

August 5, 2024 8:42

Paramount Australia announces new commercial partnerships director role

Paramount Australia has unveiled the long-time media sales expert who will fill the new position of commercial partnerships director- ad sales Sydney.

On Monday, the company confirmed Travis Kirk – Paramount’s group sales manager – agency – for the position. In his role, Kirk will oversee the entire sales cycle to strengthen the organisation’s “premium sponsorship revenue streams” for its digital media (Paramount+ and 10 Play) and broadcast (Network 10) platforms.

With a particular focus on the Sydney market, Kirk is expected to foster and maintain agency and client relationships, along with “spearhead[ing] Sydney sponsorship responses”. He will also be utilising Paramount ANZ Brand Studio to “streamlin[e] integrated linear and digital ideas”.

“Paramount Australia’s best-in-class sponsorships and partnerships set the industry standard, demonstrating our commitment to excellence and innovation,” said Kirk.

“I am thrilled to step into this new role, where I will have the opportunity to strategically drive forward-thinking initiatives and deliver outstanding results for our clients.

“Through the collaborative efforts of our talented broadcast and digital teams, and with the support of our transformative ad products, we are well-equipped to meet and exceed our clients’ expectations.”

Paramount ANZ’s chief sales officer, Rod Prosser, explained that the media giant was motivated to create a position that would allow it to maximise the value of its cross-platform solutions for clients.

“Paramount boasts a unique and powerful suite of brands that offer exceptional value to the Australian market. The creation of this strategic commercial partnerships’ role represents a commitment by Paramount Australia to fully leverage our cross-platform offerings and deliver holistic value to our clients,” Prosser said.

According to Prosser, Kirk’s involvement is a testament to his expertise and leadership, making him the perfect choice to kick off the position as the company moves forward.

“Travis’ market expertise, reputation for delivering exceptional client outcomes, and outstanding leadership, makes him the ideal choice to lead our premium revenue initiatives,” expressed Prosser.

“His uniquely calm and thoughtful approach ensures consistent and impressive results, and we look forward to witnessing his leadership skills flourish in this newly established role.”

Kirk is no stranger to Paramount, having worked there for over five years in the above mentioned group sales manager – agency role. His career within the Paramount/Network 10 ecosystem began in March 2014, where he served as a sales intern at Network 10’s Brisbane office for six months before moving to Sydney to serve as an agency sales assistant within the Sydney office.

While progressing through the ranks, 2017 saw him become the youngest group sales manager Network 10 had ever seen at 25 years old.

Kirk also completed internships and work experience at News Corp Australia and Nine, respectively.