Paramount Australia announces new commercial partnerships director role
Paramount Australia has unveiled the long-time media sales expert who will fill the new position of commercial partnerships director- ad sales Sydney.
On Monday, the company confirmed Travis Kirk – Paramount’s group sales manager – agency – for the position. In his role, Kirk will oversee the entire sales cycle to strengthen the organisation’s “premium sponsorship revenue streams” for its digital media (Paramount+ and 10 Play) and broadcast (Network 10) platforms.
With a particular focus on the Sydney market, Kirk is expected to foster and maintain agency and client relationships, along with “spearhead[ing] Sydney sponsorship responses”. He will also be utilising Paramount ANZ Brand Studio to “streamlin[e] integrated linear and digital ideas”.
