Paykel Media follows up new MD with first head of strategy and planning

November 26, 2020 10:21

Independent agency, Paykel Media, has appointed Dan Hojnik to the new role of head of strategy and planning.

Hojnik’s appointment comes soon after the agency found a replacement for founder, Tony Paykel, as managing director in Sarah Keith.

Paykel transitioned into the head of agency partnerships for the ‘Paykel Transact’ product in April. Paykel Media was acquired by Active International Australia early last year.

Hojnik will start his role on 4 January and will report into Keith. He is relocating back to Melbourne after seven years in the UK. Most recently, Hojnik was the head of planning at The Specialist Works and was previously the strategic planning director at Carat UK.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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