Tony Paykel steps down as managing director of Paykel Media, becomes head of agency partnerships

Tony Paykel is stepping down as managing director of Paykel Media, the independent media agency he founded in 1999. Effective from 1 April, Paykel will become head of agency partnerships to focus on ‘Paykel Transact’, a product aimed at attracting a “strong client following over the life of the agency”.

Last year, the agency was acquired by Active International Australia. The transaction saw Paykel Media, which has offices in Sydney and Melbourne, join a global network of more than 500 staff across 14 countries.

Paykel is stepping down as managing director but staying within the business