Why people are the most important thing in the machine dominated world of programmatic
While the ‘robot overlords’ will eventually see much of our marketing activity automated, finding and structuring your people is the key to success according to a panel of experts at Programmatic Media’s recent Demystifying Programmatic event
“For me first and foremost this is all about people. One day we’ll have the robot overlords take it from us,” proclaims Spotify’s Dan Robins ominously.
“But right now it’s still very much about the people pushing and pulling the levers and making the most of the technology available to us.”
Dan Robins is Spotify’s ANZ head of programmatic and data
Robins, considered to be one of the leading lights in the programmatic space and the architect of Telstra’s ‘world first’ trading arrangements, is setting out what a trading desk consists of at the Demystifying Programmatic event in Melbourne.
Programmatic Media is an agency dedicated to helping marketers master the programmatic space.
