Pepsi Max challenges its competitors in new campaign for International Burger Day, via Special Australia

Earlier this week, Pepsi Max, in collaboration with Special Australia, launched a new ‘Tastes Better’ campaign, challenging Australia’s default cola choice, “because burgers deserve better”.

The campaign coincided with International Burger Day on 28 May, leaning into Pepsi’s ‘challenger mentality’ via a truck with full-size signage that was delivered to fast food restaurants, snatching attention away from its competitor.