Pepsi turns its back on the status quo in latest campaign
Pepsi Australia is calling for thirsty Australians to reject the norm and embrace individualism in a fresh campaign, via Special.
The soft drink brand’s last brand platform is part of its international ‘Thirsty For More’ campaign.
The 60-second, Dave Meyers-directed film, takes place in homogenised settings, from a large room filled with dancers in matching outfits, to a sprawling patchwork of tennis courts featuring players making the same moves and stances.
