Peroni appoints McCann Worldgroup as global agency of record
McCann Worldgroup, led by McCann London, has been selected as the global agency of record for Italian lager brand Peroni Nastro Azzurro (PNA).
The agency is responsible for delivering a long-term, global core creative platform that will serve as the foundation for PNA’s consistent brand narrative across multiple consumer touchpoints.
The remit includes a new global positioning and creative platform for the iconic Italian brand as the lead strategic and creative agency for the brand’s core communication campaigns.
This includes the Peroni Nastro Azzurro 0.0 x Scudaria Ferrari partnership and House of Peroni Nastro Azzurro experiential platform.
Asahi Europe and International chief growth officer Nathalie Pfaff said, “Creatively and strategically, McCann impressed the team over the course of a rigorous pitch process, and we’re excited to start this next chapter of growth together.”
She also thanked former agency Trouble Maker for its contribution to the brand.
McCann London CEO Polly McMorrowsaid, “There is a reality that some pitches just mean more. And this one means more. PNA is an iconic brand led by a brilliant team of people.
“The opportunity to work with them to deliver an enduring brand platform that will not only honour the heritage of this brand but also drive its future growth across key markets is a unique one. We can’t wait to get started.”
Javier Campopiano, Global CCO of McCann Worldgroup Global CCO Javier Campopiano added: “To be entrusted with taking this incredible brand to its next phase has energized and inspired our entire team at McCann Worldgroup.
“PNA is the brew of choice in Italy, and we’re excited about ensuring that it captures the hearts of beer drinkers around the world.”
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