AOL’s Phil Duffield on programmatic TV, Huffpo and transparency in digital

May 5, 2016 4:40

Online giant AOL held one of the biggest presentation events seen at NewFronts this week. Head of advertising for AOL International Phil Duffield spoke with Nic Christensen on the future of programmatic TV, Huffpo Australia and why the programmatic transparency debate continues.

What is your big issue in programmatic at the moment?

The biggest thing for us right now in programmatic is TV. It frustrates me. We have always been a big driver of this space and were the first company to launch a truly programmatic platform.

What happens is you get a lot of companies who talk about programmatic TV and they are not talking about linear TV, they are are talking about over the top (OTT) or in-stream or connected TV, and that’s not programmatic TV. We are focused on premium automation and data.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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