Pinterest: How brands can up their game this festive season

August 9, 2022 9:02

Newly released Pinterest insights reveal this year’s holiday shoppers are planning for more seasonal moments than ever before. Pinterest research reveals that consumers spend 30% more on gifts than those who wait, meaning brands have a unique opportunity to reach consumers who are ready to shop this year.

In Australia, 75% of people on Pinterest say they use the platform to plan for all manner of occasions, moments and celebrations in their lives – and the holiday season is no exception.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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