Pitch Watch: Simplot picks new media agency as Droga5’s successor on Helloworld is named

October 14, 2015 11:38

Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.

In this wrap up we reveal where Simplot has moved its media account and who Helloworld picked to replace the defunct Droga5.

Simplot

The company behind major brands Edgell, Birdseye, Lean Cuisine and Leggo’s has appointed Initiative for its $11.9m media account, Mumbrella can reveal.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

Paul 15 Oct 15

This account was always going to Clems as they worked with the HelloWorld CMO who was their client at Tourism Australia prior (also a Clems client). I would hope that this was a competitive pitch and that Clems won it fairly rather than it being a traditional dance for other agencies who never had a chance. That happens all too often sadly in our industry.

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