Poem picks up El Jannah’s Australian PR account

January 16, 2025 2:18

Indie PR agency Poem has won the Australian PR account for cult chicken shop El Jannah, taking the helm of its publicity retainer and spearheading earned creative campaigns for 2025.

The agency has been tasked with managing upcoming launches, announcements, earned creative campaigns, culture-led social, influencer content, and publicity for over 14 new stores due to open.

It’s first work has been to help launch El Jannah’s breakfast menu, available at select stores with plans to expand the offering in the coming months.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.