Poll: Should brands get involved in promoting COVID-19 vaccinations or not?
Should brands be doing more or less campaigning to get Australians vaccinated? Mumbrella’s head of content Damian Francis asked the question in the most recent Best of the Week email. You can cast your vote here.
The waterfall of pro-vaccination campaigns from brands is in full flow, to the point where we have seen some double-ups in NAB turning into JAB and TAB doing the same. They did it around the same time as well.
Sure, it makes sense for both, but no one is winning awards for originality in this case.
There’s been a number of other brands helping to push the race to 80% including Virgin Australia, VB, Woolworths, Nine, the MCG and more. And this is where it gets interesting – let’s ignore who is using their hard-earned spend on it and focus on who isn’t.
