TAB extends ‘JAB’ campaign via M&C Saatchi

September 13, 2021 3:00

TAB has followed up on its recent social media campaign to be renamed JAB with a new integrated campaign via M&C Saatchi.

NAB has also last week renamed itself JAB in an effort to encourage Australians to get vaccinated.

The campaign’s 30-second TV spot shows a montage of nighttime shots of closed pubs, ending in the hashtag #JabForYourLocal. The campaign is running across TV, retail and social media, with TAB asking Australians to share their vaccination status with the JAB logo.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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