Of everything that has been said about the Matildas, writes Sue Papadoulis, founder of Profile Media, the message I’m most enamoured with came from coach Tony Gustavsson – the Matildas are in touch with their ‘why’. For the Matildas, ‘why’ is not about winning. It is to inspire and unite a nation. This is a brand of football we have never seen before — nor in any sport for that matter — and it has connected with the audience in a deeply impactful way.
What the Matildas have taught us about the value of purpose
