What the Matildas have taught us about the value of purpose
Of everything that has been said about the Matildas, writes Sue Papadoulis, founder of Profile Media, the message I’m most enamoured with came from coach Tony Gustavsson – the Matildas are in touch with their ‘why’.
For the Matildas, ‘why’ is not about winning. It is to inspire and unite a nation. This is a brand of football we have never seen before — nor in any sport for that matter — and it has connected with the audience in a deeply impactful way.
These values place a greater emphasis on playing as a team, loyalty to their teammates, trust in themselves and each other, connection with the fans and playing with joy.
It is the embodiment of a more values-based and female way of operating, with compassion, empathy and from the heart.
