Why brand values are more important than ever

Brand purpose and value has never been more critical for retailers than in 2020. When considering the crowded online marketplace and the increasing purpose with which shoppers are driven, it was Brad Banducci, Woolworths’ CEO, who said it best; the most valuable asset of a company is the brand, regardless of digital or in-store experiences.

So, how do retailers build and maintain brand loyalty at a time when consumers are overwhelmed with choice? Beyond digitisation and customer experience, it comes down to knowing who you are and sharing that with your customer at every opportunity. From innovative tech solutions, to modern payment options and sustainable packing and delivery, every touchpoint of the customer journey should champion your brand values.