Posties pick out the ‘2am special’ in first eBay campaign from CHE Proximity
eBay is giving Australians an inside look at posties’ tea break chats in its first campaign from CHE Proximity, which was added to eBay’s creative agency roster earlier this year.
The ads show posties surveying various online shopping packages, guessing who made them and why. The first ad features the ‘2am online special’ – a random assortment of items that could only be purchased by someone struggling to sleep.
Love this campaign – well done all.
Nice campaign
Actually lol’d. Nice one eBay AU.
Why would you shop at eBay if they printed your order on the outside of the box for the world to see? I don’t know how this logic escaped the agency and the client.
Thank goodness she didn’t order a vibrator.
Just terrible.
I’m creeped out by the postman getting off on my orders. Weird association to want to promote.
Nope.
I am a regular user of Ebay, that is until I encountered the Roz ad. Now, I am not. I am so disgusted by this ad that I contacted Ebay and canceled my membership as well as telling them why. If I was a seller on Ebay, I’d be deeply concerned. The Roz ad isn’t going to cause more people to use Ebay, it in fact will, like it has with me, cause a hell of a lot of regular Ebay users to walk away and do their online buying through alternative platforms like Amazon.
The ad is not funny or remotely humorous, in fact it’s deeply offensive.
If a “postie” did to me what he did to the woman Roz in the ad, I’d thump him/her on the spot.