Princess Cruises appoints 72 and Sunny to drive local brand positioning in Australia

72 and Sunny has won Princess Cruises as a client, tasked with creating “a local brand positioning and integrated advertising campaign”.

The announcement:

Princess Cruises has appointed 72andSunny to develop a local brand positioning and integrated advertising campaign.

The global, premium cruise liner is looking to drive growth in the Australian market and has appointed the strategic creative agency to develop a local brand positioning and campaign that can drive brand familiarity, consideration and preference with a new generation of Australian consumers.

Nick Ferguson, senior director, sales & marketing – Asia Pacific, Princess Cruises says: “We appointed 72andSunny due to their belief in Optimism and their expertise working with modern global and Australian brands and their ability to connect these with modern Australian audiences.”

Ross Berthinussen, president ANZ, 72andSunny adds: “We’re delighted to be working with the Princess Cruises team to localise such an iconic global brand for Australian audiences. Cruising remains a much-loved experience for Australians, and we’re looking forward to further invigorating the brand.”

The appointment adds to other recent new business wins for 72andSunny, including BIG W, AFL, tech unicorn Deputy and Cadillac. They join their existing roster of clients including Google and realestate.com.au.

Source: Persuasion

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