Profiling isn’t an annoyance, it’s a way to get customers instantly on board
As brands start to take UI seriously, CX Lavender’s Anna Karena explains how when done correctly, utilising data on your customers can actually make them lifelong fans.
A few years ago, I had an online customer experience that really stayed with me. Clicking around the internet, I got lured by an ad for a nice little jumper onto a fashion retail website – a hub that brought hundreds of online retailers together in one glorious feed.
While registering, the first window asked for the usual stuff: (first name, surname, email). Then I clicked next.
The difference is that the attractive person asking questions about you is likely to have some scruples, social decency and interest beyond your bank balance.
The profiling brand is of course, a psychopath trying to get its blood funnel into your wallet.