Publicis Group ANZ launches innovative talent and influencer offering

August 21, 2024 9:47

Publicis Groupe ANZ is helping brands take full advantage of influencers and talent with its new FLUENT initiative.

Developed to consolidate Publicis’s talent, tools and technology for the benefit of maximum brand impact, FLUENT will focus on e-commerce partnership integrations, a ‘Return on Influence’ framework, and co-creation and influencer/talent identification.

At its core, FLUENT’s offering – FLUENT TALENT – will oversee its own talent roster and campaign casting for several channels, inlcuding TV commercials, “socially driven initiatives”, partnerships and outdoor advertising. Ultimately, the service will help create authentic connections to brands via its roster and collaborations with talent management agencies.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

Balance Internet Australia Christine Yangoyan Dan Tintner Davy Rennie Digitas FLUENT FLUENT TALENT Herd MSL Michael Rebelo Peter Galmes Publicis Groupe Publicis Groupe ANZ Razorfish Australia Salterbaxter Skye Lambley

2 COMMENTS

Hmmmmm.... 21 Aug 24

Another confusing fiefdom at Publicis to add to the other 18 already in the building. Why not improve your current struggling brands (Arc, Balance, Digitas, Razorfish, Salterbaxter etc) instead of launching another new one.

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Say that again? 25 Aug 24

Very late to the party to be making noise around influencers. Throwing in commerce and return on influence just makes it more cheesy. Feels like a few steak knives might be thrown in too.
Yes influencers promote products…this is not e commerce..not a solution etc. Surprised to see this from a respected group.

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