Publicis streaks away, WPP languishes in global new business wins

October 7, 2025 11:17

A look at global holdco client wins shows Publicis pulling away from the pack in the first half of 2025, while a beleagured WPP continued to struggle, going backwards by more then US$2 billion in revenue.

The Comvergence numbers for H1 — which are compiled from public information and interviews with agencies and always given in USD — show Publicis also gaining more new work in the Australian market than competitors, but with honours going to Omnicom through it’s higher retention numbers.

At an international level, Comvergence’s H1 2025 Global New Business Barometer (NBB) said that Publicis Media and its “$6 billion in new client billings” made it the top media agency group.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.