Pure Blonde re-establishes decade old brand platform via The Monkeys

Carlton & United Breweries’ low-carb beer Pure Blonde has relaunched into market, re-establishing its original ‘A Place Purer Than Yours’ platform via The Monkeys, part of Accenture Song.

The campaign sees the brand return to its “lush, forested roots”, by imagining a world uncorrupted by modern life. The platform originally launched over a decade ago by Clemenger BBDO Melbourne.