How to put mobile apps at the heart of your marketing strategy
In the lead up to his Mobile App Masterclass at Mumbrella 360 tomorrow, Vijay Solanki explores four world class examples of integrating mobile apps into marketing strategy.
Trevor Edwards, Nike’s top marketer and president, said in 2010: ‘We’re not in the business of lining the pockets of media companies, our consumers come to us several times a week’.
Nike are the corporate poster child for mobile at the heart of their marketing strategy. Over the past 10 years, Nike have shifted most of their marketing spend from advertising to digital and specifically into mobile apps.
Just search the app store and you’ll find Nike+ Running, Nike+ Training Club, Nike Football, Nike+ Fuel, Nike+ Moves to name a few.
Its true that people prefer to have an app on the go .Its more user-friendly and popular and can be customized accordingly. Having certain updates also improves the features which is better for the user.