Pets, partners and phones – what people are looking at through a night in front of the TV

A lot of my time is spent comparing the performance of channels, formats, metrics and more. It’s the thing I’m asked to do most by marketers, who are grappling with measuring their media in a meaningful way.

But when I’m asked about how viewability compares across digital publishers, I push back and ask how they measure viewability across non-digital channels. No-one has ever said they have.

Facebook’s ANZ head of marketing science, Andy Ford