Qantas: PR activity will ramp up once our customers are back in the air
The Qantas in-house PR team is to attempt to get back on the front foot as the airline attempts to move on from the weekend’s fleet grounding.
A spokeswoman for the embattled airline told Mumbrella: “We’re dealing with the media enquiries to give the most up-to-date information regarding the grounding of the aircraft. Once we move past this initial phase we’ll certainly be increasing our proactive PR projects.
“Whenever we have an incident we increase our PR activity working with our marketing teams and commercial teams and other areas around the business. We have got a number of upcoming activities planned.”
“At the moment, the focus is getting our customers on planes. There will obviously be a campaign going forward.”
Really? The Qantas brand will never be the same? Do people really care? I don’t. I fly Qantas not because they are wonderful human beings with a fuzzy touchy feely brand, who take care of their staff and run well thought our PR campaigns, but because I want the FF points, or they have the flights I want at the price I want to pay at the time I want to fly, if they don’t, then I fly someone else – like V Australia who are all kinds of awesome. But that doesn’t mean I’m not flying Qantas come March when I have to head back to the US. I am, because, they have the flights I want at the price I want to pay at the time I want to fly. Simple.
what a confused article
are we talking about PR, or about advertising
are we talking about retail PR, which there may have been little of, or corporate PR, of which there would have been ceaseless amounts of – poor Olivia Wurth must be a spent unit
Qantas has been working the press like nobody’s business for the better part of 3 months now!
Hi Sasha,
Article now somewhat updated.
Cheers – Tim, Mumbrella
Why doesn’t Virgin use this to advantage? There has to be a way to capitalise on the negative brand sentiment and turn it into a win for them – surely their ad agency is churning out proactive ideas.
Mmmm too little too late, you can spend a gazillion dollars on ads and ‘marketing’ but you have not communicated with your most important people, the customers. So glossing it over with a new ad featuring Hugh Jackman, Keith Urban and a Kangaroo ain’t gonna cut it, (although might be funny, no disrespect to either of these guys). Again, no crisi management plan, and a moderated ‘all smiles and positivity’ Twitter feed means jack! People are not stupid and will not return when there are soo many better alternatives, again a huge shame and a loss for Australia. Looking forward to Gruen….
I still think that a crisp refresh of the logo font will do the trick…