Qantas tops latest YouGov Biggest Brand Movers list

February 20, 2025 11:20

Qantas has taken the crown in the latest YouGov Biggest Brand Movers list.

Topping the list for January, Qantas made gains in six metrics across two categories Brand Perception (General Impression, Corporate Reputation, Customer Satisfaction, Recommendation, Quality) and Purchase Funnel (Consideration).

The Biggest Brand Movers list is derived from YouGov’s brand tracker, BrandIndex, is a monthly reporting series which ranks the top 10 brands that have registered the most statistically significant month-on-month upticks in consumer perception, according to 13 key metrics.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.