Qantas unveils latest installment of ‘Feels like home’ with fly in fly out miner
A fly in fly out worker is the star of the latest iteration of Qantas’ ‘Feels like home’ campaign to be rolled out this weekend on TV.
The fifth advertisement in the series features Matt from Adelaide and juxtaposes his life in an iron ore mine in the Pilbara with his family at home enjoying themselves. It is created by Lawrence Creative Strategy.
Since launching the campaign in November last year the airline claims it has received 7m views across its social channels for all the versions of the ad.
https://www.youtube.com/watch?v=jKXt5-r4zAo
This is a dirge – but it does help put you to sleep on a long haul flight. Uninspiring and boring – doesn’t make me want to fly Qantas. Why not My Island Home with a nod to our first Australians?
Yawn.
@zzzzzz and @Roo – I’m glad that you two aren’t in charge of any Qantas campaigns anytime soon.
Airline brand ads are amongst the hardest campaigns, and particularly hard for Qantas, since it has to compete with the iconic “I still call Australia home”. This one nails it – it’s exceptionally well made, the music is modern, does have an emotional element.
On youtube alone the ad has had more than 5.5m hits cf 35k for Virgin’s brand ad last year.
I work at a prominent Australian agency (and no we don’t have this client) and the new ‘feels like home’ ads were sent around. Needless to say we are all very impressed. Tears were shed. Brilliant work.
Credit where credit is due. This is so beautifully shot, every single frame.
And no I have nothing to do with anybody involved with this.