QIC pushes Christmas spirit to the limit
QIC is stepping into the Christmas season with its new platform
QIC Shopping Centres and Jane Doe Creation have teamed up to deliver the former’s Christmas campaign, “Take Joy to the Limit This Christmas”.
Following their 2023 and 2024 holiday campaigns, “Take Joy to the Limit This Christmas” is the retail property network’s latest holiday campaign
It features a 30-second hero film — produced by Beautiful State Productions and shot by director Luke Shanahan — that positions “the Nana” as the ultimate Christmas champion, the one who efficiently cooks, decorates and hosts. The platform’s message is designed to encourage Australians to fully embrace Nana’s enthusiasm for Christmas and exemplify it themselves.
