QIC spotlights Christmas lovers in holiday campaign, via Jane Doe Creation

November 5, 2024 8:55

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series.

QIC is highlighting the individuals who embody the magic of Christmas in everything they do, via a new holiday campaign from creative agency Jane Doe Creation.

Centering on a 30-second spot, ‘The Joy Bringers’ platform captures a range of Christmas lovers in various situations, from a jogger out on a run in holiday-themed athletic wear to a woman in a red tinsel coat and a matching trolley making her way through a shopping centre. Overall, the campaign was developed to capture the Christmas spirit and community.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.