QIC takes families to summery wonderland, via Jane Doe Creation

Commercial and mixed-use retail space provider, QIC, and creative agency, Jane Doe Creation (JDC), have released a sun-washed, high-energy campaign to spotlight “Spring Summer 24′ fashion”.

The ‘Chasing Sunshine’ campaign places audiences into a world of summer, family, friends and the great outdoors. The platform supports a 30-second campaign video that will run on QIC’s digital platforms, with social content and in-store materials in 11 QIC-owned centres within Canberra, New South Wales, Victoria and Queensland providing support.

Its goal is to establish QIC as the premier location for families to enhance their wardrobe with pieces for the upcoming seasons.