Qld govt’s junk food ad ban will cost outdoor industry $34m in revenue and impact local jobs, says OMA
The Outdoor Media Association (OMA) has hit out at the Queensland government’s decision this month to restrict junk food and alcohol out-of-home ads, claiming it will impact $34m of annual Queensland government revenue and threaten locals’ job security.
The OMA said it is, however, working with the government to find a “fair and sustainable” policy solution.
“While we understand and support the objective of the Queensland government to improve health outcomes, the way forward must be nuanced and involve industry,” said Charmaine Moldrich, CEO of the OMA.
Re headline: how much money will it save in health costs? Far more
sources?
Pottengers Cats
A step towards reducing obesity and type 2 diabetes. And an example to the other states.
I wasn’t aware that if a billboard carried junk food or alcohol advertising that it couldn’t be replaced and would have to be left blank ad infinitum.
Oh, you mean that junk food and alcohol are currently spending $34m a year on OOH, or roughly $100k per day, that will quickly be replaced by other products and brands.
I’m sure Clive will find a few more bucks down the back of the lounge.
C’mon OMA you are better than that and needing to rely on a vacuous scare campaign.