QLD Health sun safety campaign subverts the horror genre via CHEP

Kalila Welch

December 4, 2023 9:54

Queensland Health is looking to engage young Australians in a new sun safety campaign that equates the ever present danger of the sun to a haunting.

The new work resembles a horror film, using well-known tropes of the genre to build tension – a spooky young girl, a foreboding elderly lady, a bathroom mirror scene and lots of screaming.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

CHEP Phil Shearer Queensland Health sun safety The Chop Shop

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QLD Health sun safety campaign subverts the horror genre via CHEP

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