Queensland Fire and Emergency Services warn drivers about floods in safety campaign

Queensland Fire and Emergency Services has extended its ‘if it’s flooded, forget it’ campaign to encourage drivers to avoid flooded roads.

Created by Ogilvy Brisbane, the new campaign push features a hero video based on a true story of a man who drove his four wheel drive through a flood which resulted in his car being destroyed.

Throughout the ad a man is sitting in his car while water slowly rises higher and higher as he talks about his experience being stuck in a flooding car.

Based on a true story, the ad ends in the message “flooded roads cost me my four wheel drive, but it could have cost me much more”.