Queensland transport contrasts holiday memories with fatal accidents in road safety campaign

Zoe Samios

December 12, 2016 10:23

Queensland’s Department of Transport and Main Roads is contrasting the happy memories created during the Christmas holidays with the reality of serious road accidents that occur every year throughout the same period.

Created by BCM, the two-part campaign is made up of a series of home movie-style videos featuring Queenslanders celebrating Christmas togetherness over the holidays.

The campaign urges Queenslanders to think about road safety throughout the holiday period by comparing the home footage with horrific road accidents.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Advertising Campaign Christmas Department of Transport and Main Roads holiday Marketing New Year Queensland

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Queensland transport contrasts holiday memories with fatal accidents in road safety campaign

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