Radio’s rebound continues; Melbourne now almost on par with Sydney
Commercial radio recorded a healthy increase in ad revenue in the month of February – up 5.79% to $51.16 – although growth has slowed compared to the end of last year.
Melbourne posted the most impressive gain – up 8.06% to $15.35 – and is now almost on a par with Sydney, which grew by 4.77% to $15.9 million, as Australia’s largest metropolitan area for radio advertising.
The other figures were:
- Perth + 6.98% – $7.07 million
- Brisbane +4.35% – $8.06 million
- Adelaide + 2.85% – $4.76 million
Commercial Radio Australia CEO Joan Warner noted: “This is good news for the industry and highlights the resilience of the medium in providing a cost effective and targeted form of advertising.”
The figures, compiled by Deloitte, show growth of 7.64% for the eight months in the financial year to date, to $449.72 million, for the five major metropolitan markets.
Radio’s doing some good stuff these days, from an agency point of view we’ve been quite impressed with offerings from all the major players by way of responses and delivering what they promise.
And part of this increase can be attributed to Classic Rock 91.5 and Classic Rock 95.3 who are now charging $2.20 per thirty second comercial (including GST).