REA Group inks multi-year sponsorship deal with Australian Open
Pat Rafter stars in bespoke commercials for realestate.com.au
Property website realestate.com.au has been named the official real estate partner of the Australian Open (AO), as part of a multi-year sponsorship deal.
During the 2026 tournament, realestate.com.au virtual signage will appear on the courts of John Cain, Margaret Court and Rod Laver Arenas. The brand will also run an onsite activation at fan area The Village, while hosting a rally that will give attendees the chance to win prizes and interact with tennis players.
Outside of the physical event, realestate.com.au has collaborated with creative agency 72andsunny on a bespoke platform for the AO. The work features two commercials starring ex-professional tennis player Pat Rafter conversing with fans courtside as they look at properties on their phones. Both ads have 30-second, 15-second and 6-second formats.
