Reactive lauches digital drive for Mirvac

Digital agency Reactive has launched a website and branding campaign for Mirvac Hotels & Resorts.  

The announcement:

Global digital agency, Reactive has launched the website for Mirvac Hotels & Resorts’ “Best Year Ever” promotional campaign. Incorporating real-time social media interaction and User Generated Content, this branding campaign encourages guests at Mirvac’s hotels to share precious memories from their holidays with their friends and followers on Facebook, Twitter and YouTube.

The “Best Year Ever” campaign includes a major competition prize as well as smaller monthly and daily prizes for Mirvac guests who share their special memories via its campaign microsite and other social media networks. Guests, and their friends and followers, are given the opportunity to vote for their favourite Mirvac memory, with the monthly winner choosing from an amazing selection of short breaks, normally not easily attainable. The monthly winners also go into the draw to win the major prize of a trip for two around the world, including accommodation.