Realestate.com.au launches new work via 72andSunny

August 4, 2025 8:59

Building on the success of last year’s ‘Keep Moving’ campaign, realestate.com.au has launched new work via 72andSunny which highlights AI product features and keeps an Australian track front and centre.

‘Keep Moving’ launched last year, following one family’s journey on the search for a new property to call home. Set to the Eurogliders’ 1984 track ‘Heaven (Must Be There)’, the family, glued to their red couch, go through a series of failed auctions before finding the perfect place.

“We loved the creativity and [72andSunny] were really great partners to work with, so we set out to make the next part of that story,” Sarah Myers, REA Group’s general manager, audience and marketing, told Mumbrella.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.