Red Rooster serves up newest Christmas campaign, via Leo Burnett Australia
This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series.
Fast food chicken chain, Red Rooster, has delivered its latest Christmas campaign with help from Leo Burnett Australia – a platform that raises awareness of a limited-edition menu item.
The chicken outlet’s ‘Do Christmas Your Way with Reds’ campaign celebrates the new fried chicken Chickmas Burger.
It leverages a film that sees a tired shopping centre Santa listening to a child’s holiday wish list. Upon one of his elves showing him the new burger, Santa fakes a sighting of his reindeer which causes the line of waiting children to run away, allowing Santa to enjoy his burger.
“Reds is bringing some festive fun to the burger market leading into Christmas. The Chickmas Burger is all about taking the traditional Christmas flavours of chicken, stuffing and gravy and serving it up in a fun, tasty burger that’s pure Red Rooster,” said Ashley Hughes, director of marketing at Red Rooster.
“We know that Christmas can be a bit of a circus, so we created a chicken delight that lets people indulge, unwind, and to get into the taste of ‘Chickmas a little early!
“The Chickmas Burger is the indulgent fast-food way to forget Christmas problems, the endless holiday prep, gift logistics, and (dare we say) awkward family gatherings.”
Hughes added: “This Chickmas season, Reds is giving everyone full permission to indulge in a new, but really tasty, way.
“The Chickmas Burger isn’t just a meal; it’s a seasonal permission slip to take Christmas into your own hands—no rules, no frills, just tasty, festive fun and chicken-ness.”
The Chickmas Burger will launch across the country on November 27, and remain available online and in-store for six weeks.
Client: Red Rooster
Ashley Hughes, Director of Marketing, Red Rooster
Jane Hillsdon, Marketing Manager, Red Rooster
Stephanie Gardner, Brand Manager, Red Rooster
Stella Katsaros, PR & Communications Manager, Red Rooster
Creative Agency: Leo Burnett Australia
Chief Client Partner: Amanda Wheeler
Senior Business Director: Shae Jones
Business Director: Daniella Garabedian
Business Manager: Max Reiser
Creative Director: Michelle Walsh
Copywriter: Kevin Ma
Art Director: Dinah Pollard
PXP Integrated Producers: Soraya Darwish & Lauren Woods
Production Company: Photoplay
Director: Stef Smith
Executive Producer: Emma Thompson
Post-Production Company: The Editors
Sound Production: Rumble
Media Agency: Atomic212
Keep up to date with the latest in media and marketing
Got a tip?
Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
Linkedin
Have your say