Red Rooster tempts Sydney Roosters with new fried chicken, via campaign from Leo Burnett

Red Rooster (also known as Reds), is leveraging its long-term sponsorship of its three sports partners – the Sydney Roosters, Touch Football Australia and St Kilda FC – to compel Australians to try its burgers and friend chicken, via a campaign from Leo Burnett.

Reds’ ‘Crunch Time’ campaign is helmed by a humourous 15-second commercial, along with three 6-second versions featuring Rooster players, Sandon Smith, Joseph Sua’ali’l and Sam Walker.

The film places viewers into a one of the team’s training sessions. But rather than focusing on developing their skills, the session is being used to develop the players’ resistance to trying Reds’ fried chicken.