Research finds $192 million spent by gaming apps in ANZ for user acquisition in 2021

June 3, 2022 9:52

AppsFlyer has released its State of Gaming App Marketing 2022 edition findings for the ANZ region which show US$138 million (AU$192 million) was spent by gaming apps for user acquisition in 2021.

The AppsFlyer State of Gaming App Marketing study is an in-depth report on key trends that shaped gaming in 2021, aiming to help gaming app marketers and developers understand the current climate and adjust strategies and innovations accordingly. The findings highlight a heightened sensitivity and awareness to data privacy and security in gaming apps operating in the ANZ region.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

Topics