Revolut makes the impossible possible in new global campaign

January 14, 2025 1:38

Global fintech company Revolut has launched a new brand campaign rolling out across 20 markets, including Australia, taking the brand to a new level with emotional storytelling, via Anomaly London.

The campaign, ‘Money Possibilities’, features a clear message to financial optimists – anything could be possible. It brings to life the customer-centricity that has enabled Revolut to scale to 50 million customers in nine years.

Directed by ProdCo’s Ian Pons Jewell, who described the making of the campaign as “extremely complex”, the spot takes the viewer on an imaginative journey, following a woman who is transported to another world where her money possibilities come to life.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.