Rexona aims to deepen relationship with consumers in fitness push with Adam Goodes

Deodorant brand Rexona is aiming to deepen its relationship with customers by encouraging them to haul themselves off the couch and set fitness goals in a campaign created by The Works.

The Unilever-owned product has teamed up with Sydney Swans star Adam Goodes and the Australian Institute of Sport (AIS) to launch I Will Do, a branded content initiative designed to motivate people who want to improve their fitness.

A web portal has been created that will enable consumers to share their goal and receive content that relates to what they want to achieve including nutritional, psychological and performance advice, all endorsed by the AIS.

https://www.youtube.com/watch?v=qfn0W5B-DNI