Riding the chaos: What the rest of 2025 will bring marketers, agencies and media owners
In an update to a piece he wrote at the start of the year, TrinityP3’s Stephen Wright looks at what we’ve learnt in the past six months and what we can expect from the rest of 2025 across media and agencyland.
Congratulations on making it through to the new financial year. It’s fair to say that the first half of 2025 has thrown up interesting, and perhaps unexpected curveballs for marketers, agencies, and media owners alike.
At the start of the year I made some predictions about what 2025 might bring for the industry, so let’s look at how these interlinking themes are playing out.
The blurring of media boundaries and their impact on activity and media channels
In January, I noted that media agencies had become resellers of inventory and that the consequence of this is that many clients are bringing more media in-house.
